Briefly, however, I point out how the Yahoo directory has far better targeting of sources and WHY THESE SOURCES ARE BETTER THAN ALL other directories on the Internet.
To see how categorized the Yahoo Directory is, you can see from the following link how they break down into multiple sub-categories different business groups, in this example Direct marketing and Direct Mail -
Direct Marketing Advertising Direct Mail
I bring up the subject of direct mail because most business people ignore this means of advertising and/or making contact with other businesses now that they can "email".
Yes, you should have a website - it is your BEST 24/7 advertising billboard to the world but why not focus some attention on other advertising methods that most are now ignoring, i.e., direct mail?
In a direct mail letter you can introduce your business and provide the receiver with the URL to your website. Based on various marketing newsletters and publications I read, over 70% of all emails never reach the intended party so even though they are FREE, email is a terrible method of trying to make first contact with another business.
The MOST lucrative contracts I have ever concluded have been by means of direct contact, either by mail, fax or phone.
WORD OF CAUTION: Sending unsolicited FAX messages within the USA can get you some VERY HEFTY FINES - Faxing another business is only recommended now from one country to another. A fax message to a potential buyer/seller in another country stands a far better chance of being read by the intended receiver than an Email ever will.
In rounding out this post I want to pass along two resources that I cam upon while doing some research online yesterday using Yahoo, which by the way I recommend over Google since they changed their programming algorithm two months ago they and now return crappy results.
My Yahoo research took me to two blogs about Doing Business In Mexico that I found extremely interesting and have bookmarked them for future visits - Mexico is a HUGE market for products and services - ignore all the negative press designed to keep you off balance from what is going on around you in your own country - here are the resources -
Doing Business In Mexico
Doing Business Internationally - Mexico
Much of the rhetoric of stakeholders—particularly pay TV channels and sports rights organisations—has led many to believe it is about protecting their business models and revenue. They have done the proposed treaty a disservice.
It is about protecting the value creating activities of broadcasters in content selection, packaging and distribution—something that is not protected by copyrights, but can be protected with a neighboring right. What the treaty is intent on doing is protecting the broadcast—in a signal and derivative of the signal—which embodies the broadcasters value creation activities and is the object of the proposed protection.
The result may assist revenue generation and strengthen the business model of rights holders, licensers, and broadcasters, but it does not directly protect those.
What it will do is provide a streamlined mechanism for broadcasters to enforce their rights internationally when unauthorised reception, decryption, and retransmission and rebroadcast of their signals are done by other broadcasters and cablecasters. Such practices regularly occur in some countries and sometimes involve the second broadcaster substituting their own advertising and charging fees to obtain the broadcast.
The treaty essentially gives broadcasters the right to license other uses of their broadcasts and halt uses they have not licensed, but does not give them rights to the content in the broadcasts that they do not own.
The proposed treaty includes some protection of public interests, by permitting national limitations and exceptions for clearly public purposes such as education, service to visually or hearing impaired persons, etc.
Some scepticism about the proposals exists in developing nations, because most of the benefits will occur to broadcasters in high income and upper middle income nations and only limited benefits will occur in other states.
The thorns on the rose bush, however, involve the fact that many of the nations where egregious reuses of broadcasts have occurred have never well enforced copyright, so one must be highly optimistic to believe that passage of the treaty will solve the problem.
Some of this Q&A is edited but with a savvy bit of use of the Internet and actually following the reference links in this post, you should be able to figure out what has been edited, names have been left out to protect the privacy of those individuals.
QUESTION: (Received the week of April 10th, 2011)
I recently bought your Import-Export training course and have found the information/guidance highly useful, thanks for putting this together. I have a question for you on (the online trade leads platform considered by most to be the best). They have a pretty good feature now, wherein they are asking suppliers to pay $2000 to become (background checked) suppliers.
This group is also verified (background check etc) by the website. There are some current (background checked) suppliers who claim to only work with other (background checked) members. I am wondering, once I do start the business in a few months (I am still in the research stage), if becoming a (background checked) member of a site like this is worth spending $2000 on.
There are a number of sites like this, but (the online trade leads platform considered by many to be the best) seems pretty well knit and also offers a number of useful features. I would love to hear your thoughts on this.
The problem with answering most questions of the nature you have posed is neither the import export training course publisher, nor I, know all the details of what you are considering as to "why" you think this service would be good for you and your business.
This answer is much longer than I tend to provide but there is much to say about what you are asking, so please read carefully and check out the references.
We do not know if you are considering it because you are looking to "import" or export, that is an important consideration in either case. Everyone who purchases the courses has their own set of ideas and neither the import export training course publisher nor I can assume to know or be a subject matter expert on all reasons you are considering this service.
With that said..... there is a lot more to this answer but for some reason my blog formatting kept crapping out on me and jumbling everything together so I have posted both the question above and the ENTIRE answer (quite detailed and from both myself and the publisher) on our website, here is the link to go read the entire email exchange about Import Export Trade Leads boards and to learn if they are really worth the now thousands of dollars a year some of them charge...just click here...Import Export Trade LeadsRon Coble International Business And Trade Services Center
The March 28-April 4, 2011, edition of the struggling news magazine Newsweek—which I admittedly have not read in years— provides some of the finest articles I have read in many months, illustrates the limits of online and social media, and shows why editors matter.
There is great benefit from both edited and unedited media and I don’t believe they have to be seen in dichotomous choices for the future of media. But I believe those who argue they don’t need to edited media doom themselves to narrowness and ignorance.
If I relied only on the links I receive daily from colleagues on Facebook, my news alerts for topics of interest, or digital listings of stories, I would miss the most important contribution of edited media—the service editors provide by reviewing and thinking about the world and putting journalists to work to provide a coordinated understanding of the available information. This week’s Newsweek epitomises that reality.
Although I often have my attention drawn to information and stories of interest from my social media, the pattern of stories and information sent to me would not have led me to Bill Emmott’s Newsweek story on the impact of disasters on politics, economics, and national psychology or Paul Theroux’s explanation of how Japan’s history has shaped its culture and how the generous global response to the earthquake and tsunami is forcing it to confront the fact that it is not alone and isolated in the face of geographical and physical constraints.
Had I relied on to the multiple news websites I peruse weekly, the ways they are presented and the ways that I search for news on them would not have led me to Newsweek’s fascinating story of the nuclear disaster at an Idaho test station in 1961 that may have been the result of a murder-suicide, its account of why a London murder has led to a boycott of Coca-Cola, or its account of why political ignorance in America is higher than that in European countries.
My point here is not that we should all be rushing out to subscribe to Newsweek (My apologies to Sydney Harmon, Barry Diller and Tina Brown), but that the functions of editors matter. Having someone look at the world and see ways that it fits together, have editors coordinate and incentive talented writers, and having editors create a collection of stories and information continues to produce value.
Those who believe that news, information, and understanding of the world can come through a disaggregated and uncoordinated flow of information and stories, much of which is not prepared by professional writers on a regular basis, miss the entire reason for the success of edited media over the past 300 years.
I do not wish to be construed as saying that online and social media do not make enormous contributions to our communications ability, but until they mature to the point they can support regular oversight and thought about the world and compensate professionals for whom investigating and reporting developments is their primary employment, digital media will not be able to replace the contributions of well edited print media.
After a decade and a half of digital media it is clear that we are able to move news and information to those platforms, but we are nowhere near the point we can shut off the presses without a great deal of loss of oversight and understanding about the world around our lives.
Nan Goldin, Antonin Kratochvil, and Massimo Vitali, as well as many others. For more information, click here, and to get a flavor of the event, check out an overview video we did during the 2009 event (they were on hiatus in 2010), below:
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